Tuesday, October 16, 2007

Business Idea #4: The Fusion of Dance and Fitness

There are dance studios and there are health clubs, but I have yet to see a successful intersection of these two ideas.

Dance studios generally feature classes in Ballet, Tap, Pointe, Jazz, and perhaps Hip Hop...most of the classes are geared to kids. At prestigious studios, kids dress in black leotards, pink tights, and dance shoes.

Health Clubs and fitness centers generally cater to adults (think: Curves, 24 Hour Fitness, etc.) and offer amenities such as weight rooms, swimming pools, and group fitness classes. The group classes usually range from Pilates and Yoga to Aerobics and Kickboxing, but dance classes are rarely offered.

What I'd love to see is the fusion of these two concepts: A dance studio for adult women with the intent purpose of fitness and without the black leotard requirement. Class offerings could include: Ballet, Funky Ballet, Tap, Jazz, and Hip Hop in beginning, intermediate, and advanced levels.

Most women (including me) have fond memories of taking dance classes as a child and would love to get some of the health benefits as an adult. I would definitely try a Funky Ballet, Jazz, or Hip Hop class with friends.

This could be a brand new business concept. Or a dance studio could start offering classes specifically geared to women with the expressed purpose of fitness. Or a health club could hire a dance instructor.

P.S. I am not interested in starting up this type of business so I am hoping that one of my business-savvy readers will. Invite me to the Grand Opening!

(Photo by: northbaywanderer)

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